Independent financial advisers

Your practice,
accelerated by AI.

Praxi ships prompt packs built for how IFA firms actually work — not generic ChatGPT prompts, but structured workflows for marketing, sales, business management, and client service delivery.

See all packs →
27k+ IFAs in the UK
49% already using AI
£7.1bn UK IFA market
Marketing & Sales
Client Acquisition Pack
Prospect research, LinkedIn outreach, nurture sequences, proposal drafting
12 prompts
Business Management
Practice Operations Pack
Goal-setting frameworks, team planning, compliance review checklists, reporting
10 prompts
Service Delivery
Client Service Pack
Review prep, suitability letter drafts, portfolio commentary, client comms
14 prompts
The gap

Generic prompts don't work for IFA firms.

Generalist marketplaces miss the context

PromptBase, AIPRM, FlowGPT — all built for everyone, useful for no one in financial services specifically. No industry language, no FCA awareness, no workflow framing.

Time-poor advisers can't prompt-engineer

Most IFAs are doing 60-hour weeks. They don't have time to iterate through 20 versions of a prompt to get something usable. They need it to work the first time.

AI adoption is real — the tooling isn't

49% of IFAs have adopted AI, up from 21% a year ago. But most are using ChatGPT with vague, generic prompts. The infrastructure for professional-grade AI workflows simply doesn't exist for this market.

What's available

Three packs. Every major workflow.

Each pack contains structured, tested prompts with clear input/output formats, usage notes, and tips for getting the best results from AI tools.

01
Marketing & Sales

Client Acquisition Pack

Prospect firm research brief
Feed a firm name, get a structured briefing for your first call
LinkedIn outreach sequence
Generate personalised connection requests and follow-ups for centres of influence
Nurture email sequence
6-email drip sequence for warm prospects not yet ready to commit
Proposal and suitability summary
Draft client-ready recommendation summary from fact-find notes
Client re-engagement letter
Reach dormant clients with context-aware, compliant re-engagement copy
02
Business Management

Practice Operations Pack

Quarterly goal-setting framework
Structured planning prompts for adviser firm growth targets
Competitor analysis brief
Profile a local competitor firm and identify your differentiation angles
Staff review agenda builder
Generate structured 1-to-1 agendas with prep notes from past interactions
FCA disclosure draft assistant
Draft client-facing disclosure language — not legal advice, always review
Monthly management report
Turn KPI data into a clean narrative report for practice principals
03
Service Delivery

Client Service Pack

Annual review preparation
Pull a client's history into a structured prep brief before every review
Suitability letter draft
Generate a structured suitability letter draft from your fact-find — review before sending
Portfolio performance commentary
Translate portfolio data into plain-English client-facing commentary
Client onboarding welcome sequence
Multi-step onboarding email and document checklist for new clients
Complaint response draft
Structured complaint response with regulatory awareness — always review
How it works

From purchase to deployed prompt in minutes.

1

Choose your pack

Pick the workflow you need — marketing, operations, or client service. Each pack is self-contained and ready to use.

2

Open ChatGPT, Claude, or Gemini

No platform to learn, no account to create. Use the prompts in whatever AI tool you already use.

3

Copy, paste, get results

Each prompt is a single copy-paste with clear inputs. Fill in your client context, get a structured output. Review before use.

All outputs are drafts for professional review. Praxi prompts support your workflow — they do not constitute regulated financial advice.
"IFAs are some of the most time-pressured professionals in financial services. They shouldn't have to become prompt engineers to get value from AI."

Praxi was built for a specific belief: that industry-specific tools outperform general-purpose ones. A solicitor uses case management software, not a generic word processor. A surgeon uses procedure-specific instruments, not kitchen knives.

AI is now a professional tool. That same specificity should apply. Praxi prompt packs are written for IFA workflows — by people who understand what those workflows actually involve.